We are looking to expand our services by opening a play café in Fort St. John, British Columbia.

We hope to gain a comprehensive understanding of the play café industry, including growth potential and industry trends.

We want to develop our marketing strategy to convey our competitive advantage.

The final deliverables will include:

Industry Analysis

• Total industry size.
• Growth potential and factors influencing the industry growth.
• Standards and regulations affecting the industry.
• Common costs and profit margins.
• Industry trends, including opportunities and threats.

Competitive Analysis

• An identification of our current competitors (direct and indirect).
• The creation of a matrix identifying features shared across the companies and those that are different
• A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.

The owner will be available to assist students throughout the project by communicating through direct messages, email, video calls, and phone calls.