The students took the lead defining the highest and best return marketing strategy for the product, identifying and prioritizing countries and markets that can reasonably be expected to generate the strongest revenue stream. They proposed a highly feasible market entry strategy, identified a brand new source of revenue for this product along with specific details on how to initiate this revenue stream. They presented pricing for digital marketing and hard costs. Overall, this team of students demonstrated maturity in their thinking, a high degree of clarity in presenting their analysis and recommendations, and delivered an exceptionally high quality work product. Thanks! I can't wait to get started!