Capstone Project - Business Management Winter 2025
Timeline
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January 14, 2025Experience start
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January 18, 2025Introduction Meeting
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March 8, 2025Mid-point check in
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April 26, 2025Experience end
Timeline
-
January 14, 2025Experience start
-
January 18, 2025Introduction Meeting
Introduction meeting between team and employer
-
March 8, 2025Mid-point check in
Mid-point check in meeting
-
April 26, 2025Experience end
Experience scope
Categories
Data analysis Market research Competitive analysis Sales strategy Environmental sustainabilitySkills
effective communication discussion facilitation presentations strategic planning business acumen business planning finance critical thinking quantitative research financial analysisStudents enrolled in the Post Baccalaureate Program in Business Management at CBU will embark on a course that seamlessly blends academic theory with practical experience. Over the past 1.5 years, these students from diverse professional backgrounds have already completed courses in Marketing, Strategic Management, Accounting, Human Resources, and Finance, bringing a wealth of insights into this program.
Throughout their studies, learners have honed critical skills, including critical thinking, real-time decision-making, strategic thinking, collaboration, teamwork, problem-solving, effective communication, project management, adaptability, and professional business acumen.
The primary objective of this course is to offer a hands-on learning experience, enabling students to apply their knowledge to real-world business scenarios. By working on a project that tackles current business challenges, students will further develop their ability to think critically, make informed decisions, and collaborate effectively. This experiential approach is designed to bridge the gap between academic learning and practical application, equipping students with the tools needed to thrive in the business world.
Learners
Students will work in groups of 5-7, with each team focusing on tasks such as developing business plans for start-ups, conducting financial analyses, designing marketing strategies, evaluating business viability, enhancing operational processes, and formulating strategic plans for both businesses and non-profit organizations. Furthermore, on the availability of the data, they can utilize qualitative and quantitative research methods, and students will gain a deep understanding of their challenges, allowing them to deliver insightful and practical solutions.
Based on the assigned projects, meetings will be held to facilitate discussions regarding their progress and overall performance with the instructor and clients. The outcome may include written reports, presentations, data analysis reports, websites, and process models designed to align with the client's expectations.
Note: If required, a Non-Disclosure Agreement (NDA) can be signed between the client and students.
Project timeline
-
January 14, 2025Experience start
-
January 18, 2025Introduction Meeting
-
March 8, 2025Mid-point check in
-
April 26, 2025Experience end
Timeline
-
January 14, 2025Experience start
-
January 18, 2025Introduction Meeting
Introduction meeting between team and employer
-
March 8, 2025Mid-point check in
Mid-point check in meeting
-
April 26, 2025Experience end
Project Examples
Requirements
In the last 2-3 years, around 200 CBU Business Management program students have completed 37 diverse projects, providing valuable contributions to various business areas. These projects have garnered positive client feedback, leading to continued partnerships and new project opportunities.
Key Project Deliverables:
- 15 Business Feasibility and Start-Up Plans: Students developed detailed plans to assess the viability of new business ventures and provided strategies for successful start-ups.
- 6 Marketing Plans: Comprehensive marketing strategies were crafted to help businesses improve their market presence and customer engagement.
- 2 Revenue Generation and Funds Development Plans: Innovative plans were created to boost revenue streams and develop effective fundraising strategies.
- 6 Business Improvement Plans: Students conducted thorough business analyses and proposed actionable recommendations for operational enhancements.
- 5 Community Outreach Plans: Strategic plans were designed to strengthen community relations and enhance outreach efforts.
- 3 Research and Development Plans: Frameworks were developed to support innovation and advance product development.
The success of these projects has been reflected in the positive feedback from clients, many of whom have returned for additional projects, building on the outcomes of the initial work.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Are you willing to attend a virtual final presentation and provide constructive feedback?
Do you have all necessary data and resources available to support the students in completing this project?
Timeline
-
January 14, 2025Experience start
-
January 18, 2025Introduction Meeting
-
March 8, 2025Mid-point check in
-
April 26, 2025Experience end
Timeline
-
January 14, 2025Experience start
-
January 18, 2025Introduction Meeting
Introduction meeting between team and employer
-
March 8, 2025Mid-point check in
Mid-point check in meeting
-
April 26, 2025Experience end