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LEAD Program - Design thinking

ASU
Closed
Arizona State University (ASU)
Arizona State University (ASU)
Tempe, Arizona, United States
Allison Atkins
Allison Atkins
Lecturer
(1)
1
Timeline
  • January 18, 2021
    Experience start
  • January 31, 2021
    Project Scope Meeting
  • April 17, 2021
    Experience end
Experience
4/4 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Market research Product or service launch
Skills
digital marketing design thinking research
Learner goals and capabilities

The LEAD program provides first-year ASU students wth the opportunity to build relationships with classmates, upper-classmen mentors, and their faculty through small classes. In these classes, students not only learn traditional course learning outcomes, but also get to build the skills employers are seeking such as critical thinking, teamwork, leadership, and communication. Students have worked in teams to not only define a problem, but also pitch a solution. This is a culminating project that highlights the many skills these students have developed over the course of their first year in college.

Learners

Learners
Undergraduate
Any level
25 learners
Project
10 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Deliverables could be, but are not limited to:

  • reports
  • presentations
  • content creation
  • etc

Deliverables are flexible to industry partner needs!

Project timeline
  • January 18, 2021
    Experience start
  • January 31, 2021
    Project Scope Meeting
  • April 17, 2021
    Experience end

Project Examples

Requirements

Examples of previous LEAD projects are highlighted here: 2020 LEAD showcase

  • Students designed flyer and feedback campaign to other ASU students to deliver feedback to on-campus business
  • Students designed 2 day conference for first year studntsso they could gain useful practical skills and connections to be successful in first year
  • Students worked with domestic violence non-profit to increase social media engagement - engagement increased by 300%

Students projects have a positive outcome on the community. We are seeking projects that allow students to:

  • Identify problems, conduct research including user interviews and brainstorm solutions
  • Gather feedback on solutions and iterate
  • Develop leadership skills

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

We would love for participating companies to attend the showcase in Mid-april - details to come

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.