Content Strategy Consultancy
Timeline
-
November 15, 2022Experience start
-
November 18, 2022Meeting with client
-
November 30, 2022Project Scope Meeting
-
December 2, 2022First follow up.
-
December 9, 2022Experience end
Timeline
-
November 15, 2022Experience start
-
November 18, 2022Meeting with client
Students will engage with their client to ask questions about the project, through a client/student briefing. Students will use this opportunity to formalize a kick-off for the project and gather relevant information from the client. Ideally this would be in-person, but a web-cam chat is possible.
-
November 30, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
December 2, 2022First follow up.
Students will check in with the client for feedback and make notes of any necessary changes the client would like to see.
-
December 9, 2022Experience end
Experience scope
Categories
Communications Marketing strategy MediaSkills
digital marketing creative strategy marketing strategy researchLooking to elevate your organization, and bring it to the next level? Bring on students from Bow Valley College to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.
Learners prepare and implement a content strategy, experiencing every stage of the content strategy lifecycle, from auditing content, developing a strategy, planning its implementation, writing content and considering maintenance. The role of brand in content strategy will be considered.
Creating a social media content strategy
Would you like to launch a social media campaign but, you’re not sure what your content should include?
Research and ideation will create your content strategy.
Through research and ideation they will help formulate your social media content strategy and provide creative samples.
Learners
Deliverables are negotiable, and will seek to align the needs of the students and the organization.
- Content Proposal
- Sample creative
- Pitch Presentation
Project timeline
-
November 15, 2022Experience start
-
November 18, 2022Meeting with client
-
November 30, 2022Project Scope Meeting
-
December 2, 2022First follow up.
-
December 9, 2022Experience end
Timeline
-
November 15, 2022Experience start
-
November 18, 2022Meeting with client
Students will engage with their client to ask questions about the project, through a client/student briefing. Students will use this opportunity to formalize a kick-off for the project and gather relevant information from the client. Ideally this would be in-person, but a web-cam chat is possible.
-
November 30, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
December 2, 2022First follow up.
Students will check in with the client for feedback and make notes of any necessary changes the client would like to see.
-
December 9, 2022Experience end
Project Examples
Requirements
Students in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.
Project activities that students can complete may include, but are not limited to:
Suggested broad research & planning project ideas are:
Channel Selection– students will research and recommend the social media channels that suit your business needs. They will also provide sample posts for recommended channels.
Brand aesthetics & storyboarding – students will research and complete a one-week storyboard based on your company persona. This will include guidance on colour, visuals and brand elements.
Editorial calendar – students will research and present a one-week social media editorial calendar based on a specific marketing need and up to three social media channels.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.
A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.
Provide an opportunity for students to present their work and receive feedback.
How is your project relevant to the course?
Provide relevant information/data as needed for the project.
Timeline
-
November 15, 2022Experience start
-
November 18, 2022Meeting with client
-
November 30, 2022Project Scope Meeting
-
December 2, 2022First follow up.
-
December 9, 2022Experience end
Timeline
-
November 15, 2022Experience start
-
November 18, 2022Meeting with client
Students will engage with their client to ask questions about the project, through a client/student briefing. Students will use this opportunity to formalize a kick-off for the project and gather relevant information from the client. Ideally this would be in-person, but a web-cam chat is possible.
-
November 30, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
December 2, 2022First follow up.
Students will check in with the client for feedback and make notes of any necessary changes the client would like to see.
-
December 9, 2022Experience end