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MBA Foreign Market Entry Consultancy - W/S22

BUS 710
Closed
SFU Beedie School of Business
SFU Beedie School of Business
Burnaby, British Columbia, Canada
AC
Anthony Chan
Senior Lecturer
(9)
6
General
  • Graduate
  • 53 learners; teams of 5
  • 25 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 10/10 project matches
  • Anywhere
  • Academic experience
  • Non profit, Large enterprise, Small to medium enterprise, Family owned
  • Any
Categories
General Market research Product or service launch Sales strategy International development
Skills
competitive analysis business consulting business strategy risk assessment market research
Project timeline
  • February 28, 2022
    Experience start
  • June 1, 2022
    Experience end
Overview
Details

A group of MBA students will work with your organization to assess the benefits and risks of increasing business, expanding operations, or acquiring assets in another country.

Learner skills
Competitive analysis, Business consulting, Business strategy, Risk assessment, Market research
Deliverables

Phase 1 - Project Plan: Students will meet with organization representative(s) to devise the project scope and understand your objectives.

Phase 2 - Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed.

Phase 3 - Outcome: Students will submit a 20-page report evaluating the foreign direct investment opportunity and providing a recommendation as to whether it is a good opportunity for your organization.

Project Examples

Beginning this March, a group of five MBA students will spend 125 hours working with your organization to assess whether you should increase business, expand operations or acquire assets in another country.

Students will conduct research and analysis on a select a country, assess risks, and make a recommendation on whether you should make an investment there.

Past examples have included:

  • Evaluating and recommending suppliers and channel partners in another country.
  • Evaluating whether you should open a location in another country.
  • Evaluating whether you should market your product/services in another country.
  • Evaluating whether you should expand to another country (i.e. China or India).
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student's questions or provide additional information.

Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).

Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.