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Marketing Strategy

ADMN 210
Closed
First Nations University of Canada
First Nations University of Canada
Regina, Saskatchewan, Canada
TI
Tim Isnana
Lecturer
2
General
  • Undergraduate; 2nd year
  • 25 learners; teams of 5
  • 35 hours per learner
  • Dates set by experience
  • Educators assign learners to projects
Preferred companies
  • 3/3 project matches
  • Canada
  • Academic experience
  • Any company type
  • Any
Categories
Marketing Market research Customer segmentation Product or service launch Marketing strategy Marketing analytics
Skills
swot analysis
Project timeline
  • October 17, 2023
    Experience start
  • December 6, 2023
    Experience end
Overview
Details

Looking to elevate your organization, and bring it to the next level? Bring on learners from First Nations University of Canada to be your virtual interns, in a project-based experience. Learners will work on one or more projects of your choosing over the internship period, connecting with you as needed with virtual communication tools.


Learners in this program are poised to succeed in the integrated work areas of the fundamentals of marketing theory and application. It covers a wide range, starting with societal perspectives and environmental scanning, delving into consumer and business customer distinctions. The focus then shifts strategically to segmentation, targeting, and positioning. Tactical aspects like the marketing mix (product, price, place, promotion) are addressed, along with a keen eye on ethical and legal considerations.



Learner skills
Swot analysis
Deliverables

Deliverables are negotiable, and will seek to align the needs of the learners and the organization. 


Some final project deliverables might include: 

  1. A 10-15 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations


Project Examples

Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.


Project activities that learners can complete may include, but are not limited to: 


– SWOT analysis

– Market Research

– Customer Segmentation

– New Product Development

– Marketing Communications

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the experience.

Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address learners’ questions as well as periodic messages over the duration of the project.

Provide an opportunity for learners to present their work and receive feedback.

Provide relevant information and/or data as needed for the project.

How is your project relevant to the experience?