Brand Style Guide Design
Timeline
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October 20, 2021Experience start
-
October 21, 2021Project Scope Meeting
-
November 4, 2021Mid-Point Meeting
-
November 25, 2021Experience end
Timeline
-
October 20, 2021Experience start
-
October 21, 2021Project Scope Meeting
Meeting between students and company to review: design brief from company, project scope, communication styles, and important dates.
-
November 4, 2021Mid-Point Meeting
Meeting between students and company to review preliminary designs.
-
November 25, 2021Experience end
Experience scope
Categories
Communications Marketing strategy Visual artsSkills
design branding presentation researchLooking to elevate your marketing and brand design, and bring it to the next level? Bring on Master's students from Ryerson University in the Professional Communication program to be your student-consultants, in a project-based experience. Students will create a brand style guide for your organization over the partnership period, connecting with you as needed with virtual communication tools.
Learners
6 different brand style guides tailored to the mission, target audience, and values of your company
Project timeline
-
October 20, 2021Experience start
-
October 21, 2021Project Scope Meeting
-
November 4, 2021Mid-Point Meeting
-
November 25, 2021Experience end
Timeline
-
October 20, 2021Experience start
-
October 21, 2021Project Scope Meeting
Meeting between students and company to review: design brief from company, project scope, communication styles, and important dates.
-
November 4, 2021Mid-Point Meeting
Meeting between students and company to review preliminary designs.
-
November 25, 2021Experience end
Project Examples
Requirements
Based on a design brief provided by your company and feedback provided at the mid-point of the project period, six teams of four Master's level students in Professional Communication will each create a brand style guide that will include:
- a logo/wordmark with usage guidelines
- colour guidelines
- typeface guidelines
- digital guidelines and examples (eg. social media post, website landing page)
- print and physical guidelines and examples (eg. letterhead, business cards, posters)
Your company will benefit by receiving approximately 6 different brand style guides tailored to your mission, target audience, and values. You may choose to hire students to continue to develop, refine, and apply the brand style guide at the end of the project.
Project examples that students can complete may include, but are not limited to:
- design research and development
- digital design using Adobe CC: Photoshop, Illustrator, InDesign
- user testing and evaluation
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
October 20, 2021Experience start
-
October 21, 2021Project Scope Meeting
-
November 4, 2021Mid-Point Meeting
-
November 25, 2021Experience end
Timeline
-
October 20, 2021Experience start
-
October 21, 2021Project Scope Meeting
Meeting between students and company to review: design brief from company, project scope, communication styles, and important dates.
-
November 4, 2021Mid-Point Meeting
Meeting between students and company to review preliminary designs.
-
November 25, 2021Experience end