RBC Future Launch
RBC Future Launch
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Integrated Marketing Communications Project

COMM-3117
Open Closing on August 30, 2025 / 3 spots left
Main contact
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada
Team Riipen - Margarita Tiurina
Team Riipen - Margarita Tiurina
She / Her
Administrator
(1)
Timeline
  • September 8, 2025
    Experience start
  • September 16, 2025
    Kick-off meeting
  • October 28, 2025
    Follow up with the employer
  • November 25, 2025
    Follow up with the employer
  • December 6, 2025
    Experience end
Experience
3 projects wanted
Dates set by experience
Preferred companies
Canada Required
Any company type
Any industries

Experience scope

Categories
Digital marketing Communications Creative writing Marketing strategy
Skills
target audience communication brand messaging campaign management communication strategies integrated marketing communications innovation
Learner goals and capabilities

This experience focuses on equipping learners with the skills to develop comprehensive integrated marketing campaigns. Participants will be able to evaluate and strategically utilize various communication channels to ensure clarity and consistency in messaging. By understanding the customer journey and employing storytelling techniques, learners will create impactful brand communications tailored to target audiences. This experience allows learners to apply their knowledge in real-world scenarios, offering valuable insights and innovative solutions to industry professionals.

Learners

Learners
Undergraduate
Intermediate levels
30 learners
Project
30-50 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables
  • Comprehensive integrated marketing campaign plan
  • Target audience analysis and segmentation report
  • Conduct marketing research to develop a competitive analysis
  • Brand messaging and storytelling framework
  • Multi-channel communication strategy
  • Presentation of campaign outcomes and recommendations
Project timeline
  • September 8, 2025
    Experience start
  • September 16, 2025
    Kick-off meeting
  • October 28, 2025
    Follow up with the employer
  • November 25, 2025
    Follow up with the employer
  • December 6, 2025
    Experience end

Project examples

  • Developing a launch campaign for a new product line
  • Creating a brand awareness campaign for a local business
  • Designing a customer engagement strategy for a digital platform
  • Formulating a rebranding strategy for an established company
  • Crafting a seasonal promotional campaign for business owner
  • Building a social media strategy to enhance brand visibility
  • Implementing a storytelling approach for a business owner
  • Designing a cross-channel marketing strategy for an event

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    What business challenges or opportunities will the students help address?  *
  • Q2 - Checkbox
     *
  • Q3 - Checkbox
     *
  • Q4 - Checkbox
     *
  • Q5 - Text short
    Will you be able to provide a dedicated contact person who is available for bi-weekly sessions to address students' questions and respond to periodic messages throughout the project?  *
  • Q6 - Checkbox
     *