Develop and Manage PR Campaigns
Timeline
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February 22, 2021Experience start
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February 25, 2021Project Scope Meeting
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May 31, 2021Experience end
Timeline
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February 22, 2021Experience start
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February 25, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
May 31, 2021Experience end
Experience scope
Categories
CommunicationsSkills
competitive analysis business consulting research public relations project managementWe are looking for organisations with a PR need or problem to solve. You will be working with a group of 3 students. Students will individually present campaigns on which the organisation will vote. Selection criteria will be offered to support this approach.
Learners
Students have the opportunity to apply classroom concepts to the challenges of business life as they gain valuable, relevant work experience within your organization. Students may be able to complete work that includes but is not limited to:
Public Relations
- Press release(s) describing your business, recent success stories, notable events
- Copywriting and editing for print or digital media
- One or more news articles or quotes describing your organization’s activities
- Company branding and strategic communication plans
- Complete press/media clippings file
- Sample user testimonials or customer stories
Communications Digital/Social Media
- Beginner to intermediate level graphic design projects
- Updated social media platforms
- Increased engagement/followers for appropriate platforms
- Current competitor analysis of social/digital presence
- Social media campaign for implementation (continued implementation)
- Increased website usage/positive user experience ratings
Project timeline
-
February 22, 2021Experience start
-
February 25, 2021Project Scope Meeting
-
May 31, 2021Experience end
Timeline
-
February 22, 2021Experience start
-
February 25, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
May 31, 2021Experience end
Project Examples
Requirements
Previous students have worked individually on PR campaigns for companies in Scotland, Ireland, United Kingdom, France, Netherlands and Germany, Nairobi, Canada, South Africa. Petrochemical, business consultancies, IT companies, social media, corporates, Not For Profit, such as the Flying Doctor Service of Africa. Students are from a variety of backgrounds.
Students will review current state, do a situational analysis, quantitative research. From this students will outline strategies to formulate a public relations campaign that can be implemented immediately.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
February 22, 2021Experience start
-
February 25, 2021Project Scope Meeting
-
May 31, 2021Experience end
Timeline
-
February 22, 2021Experience start
-
February 25, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
May 31, 2021Experience end